Fabric or 'soft signage' has experienced a dramatic growth in recent years. Influenced by changes in our artistic sensibilities as consumers and our desires for high-quality. This sector is also evolving in a number of different directions as designers and marketers develop new ways to utilise soft signage.
One of the appeals of soft signage is the natural drape of the fabric. Fabrics have been used for centuries in design and interiors. Fabric has an overall softer look and feel, and it can be effortlessly draped around curves. Fabrics can transform and revive an area or building - achieved within a reasonable budget and timeframe.
Here at BannerShop we offer a variety of fabrics to suit your needs. Voile and Pongee are more transparent fabrics; the image bleeds through to the other side with a reversed mirror image providing an elegant and sophisticated touch to the setting. Waratah, Fabric Flag, Trilobal and Supertwill are less transparent having a lower opacity. To complete the range we also have two block out fabric options suitable for highly lit environments or where no show through is required.
One benefit of soft signage is its light weight nature. Textile items can be folded in smaller and lighter packages saving not only in freight fees but also in installation cost. Additionally, using fabrics for your signage means much less chance of damage. Textiles are unlikely to experience curling and discolouration which can occur in vinyl and paper stocks.
Printed textiles typically produce richer, more luxurious, eye-catching visual solution than paper, plastic or vinyl substrates. Our fabrics can be printed with dye sublimation that forces the ink to penetrate deep into the fibres of the fabric. Pigments form an inherent bond within the substrate that can survive washing, long exposure to sunlight and the adverse effects of bad weather. The final result is a high resolution clear and durable image.
Soft signage is increasingly being used throughout tradeshows and exhibitions. Attractively printed tension fabric displays offer an outstanding value for trade show participants; being lightweight, easy to assemble, install and store. In this market, fabrics can be used as backdrops or rigging banners, demonstrating dynamic lines and angles without creases, wrinkles or a distortion of the printed image.
Soft signage materials are also used for short-term events, including festivals and temporary retail promotions: their eye-catching advertisements are a powerful tool in order to increase popularity and generate awareness. Outdoor flags and fabric banners have also become a popular way to attract consumer attention, while inviting more foot traffic into retail environments such as shopping centres, restaurants, car dealerships, gas stations and even business offices.
Furthermore don't forget with fabrics you can expand your creativity! The possibilities are endless - print out customized designs to cover mattresses or cushions, as well as improve your branding with table and chair covers.
LARGE RANGE OF FINISHING OPTIONS
Depending on your usage, we offer a wide range of finishing options to complete your fabric. The most popular are the hemmed edges which can come with or without eyelets; flag tape is normally used for outdoor flags most commonly combined with sister clips for the flag pole. Reinforced corners are recommended for oversized banners, if required we can also provide joins to ensure a great result. Pockets, sewn rods and eyehooks are the recommended finishing options for hanging banners.