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When starting a business, one of the key visual elements you should consider, following your branding design, is creating an attractive sign for your business. Signs are not only useful tools but they can also become a visual and inanimate salesperson for your business. There are a lot of benefits in utilising signage, and Chris Joseph from from Small Business, tells us why.

Importance Signs can be an essential component of a business's overall marketing strategy. A sign that contains the company’s logo can help reinforce its brand. Signs are also used to draw attention to promotions and to convey information about the business. Because an exterior sign is visible 24 hours a day, 365 days a year, its exposure is prominent and continuous.

Perks Signs can be a great investment when it comes to marketing. It’s the most common method used to reaching thousands of potential customers, and the most cost-effective in comparison to other forms of advertising, such as radio, television and newspapers.

Types There are a variety of different types of signs that can be used indoors and outdoors. Exterior signs help draw attention and differentiate landmarks and locations. Interior signs help customers locate merchandise, advertise a promotion and can lead to impulse purchases when added to special displays. Signs can also be ground-mounted or building-mounted and are available in a range of different shapes and sizes. It’s important to choose the right dimensions to cater to the messaging you want to display and in the space that is available.

Need a couple of signs for your business? BannerSHOP can help you with our range of attention-grabbing designs.