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Photo images are one of the most important elements in business – they are a key part of your

branding, a visual which tells your brand’s story and makes lasting impression on customers.

However, it is not always possible to hire professionals to produce and edit photos for your

marketing and branding purposes, due to limited budget and/or other circumstances. But not to

worry – you can do photo editing yourself, even if you’re a beginner! Here are a few tips to improve

your images:

Stick to natural look

While it’s tempting to crank up the contrast level, it is advisable to keep your images less dramatic

and more natural for branding purposes. One of the easiest way to do this is by clicking Auto Colour

/ Auto Levels, which will make adjust the colour and lighting in your pictures automatically.

Know what image you want to portray

Do you want this picture to look cheerful, dull, dynamic, or elegant? When you know what kind of

character you want to portray in the picture, you can edit the photo accordingly. For example,

Brightness / Contrast levels can determine if an image looks vibrant or muted. The Desaturate and

tone correction command (along with the grain effect) can turn your image into a nostalgic black-

and-white or sephia piece. Clarity command can be used to fix skin tones’ softness/roughness. There

are many more effects and options that you can explore to suit your purposes.

Crop it up Cropping can make an image look more polished and focused. By cropping out unwanted object(s)

along the edge of the pictures, people’s attention will naturally shift towards the main centrepiece

of the photo.

Cover the blemishes

The zits on the skin or the stains on an object could be distracting and make the picture look a bit

smudged. For this, use the Spot Removal tool and/or the Healing Brush tool to “cover up” the

blemishes. For a more natural look, Rik Fairlie of the New York Times suggests using 80 per cent

opacity rather than 100 per cent.

At BannerSHOP, we have graphic design services that can help you improve the quality of your images and your designs. Just head to http://www.bannershop.com.au/custom_graphic_design.php

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In business, having a great product/service is not enough – it is also important to reach your target

audience using marketing. One of the easiest way to reach potential customers in your local

community is by creating brochures. But how can you make sure your brochure is effective in

attracting customers? Here are a few tips on designing engaging brochures.

Research Your Customers

Before designing your brochures, it is important to understand who your customers are and what

they want. What are their lives like, and why would they need your product? With this

understanding, you can then design your brochures accordingly to suit your customers’ needs and

desires.

Put Attention-Grabbing Content on the Cover

To get your customers interested in reading further, put attractive images and/or texts on the cover

of your brochures. This could be special offers, intriguing quotes, or other benefits. Don’t settle with

just your business’s name or logo, or people will turn their attention right away.

Explain Your Business Simply

Give a clear definition of what your business is offering, and don’t put too many technical jargons.

For example, rather than using cliché sentences such as “Leadership Culture and Development”, try

“Training Your Team to Gain More Clients”. Keep the content simple with good, relevant images and

straightforward explanation as to why your product is better than the competitors. For example,

“This cake uses no additives, therefore it is fresher and healthier”.

Make Your Brochure a Keeper

Put some valuable information in the brochure, so your customers have an incentive to keep it. This

could be a market report, tips, fun facts related to your product, how-to guides and more. You can

also offer a discount for customers who bring the brochure while purchasing your product, or by

putting in an online discount code.

Invite Customers to Act Now

Include a call-to- action in the brochures to make sure your customers engage in your business as

soon as possible. When asking your customers to act, be specific. For example, if you want them to

buy your product, you can say “Get yours at our Leichhardt store”; or if you want them to join your

gym, tell them exactly how and where.

You can also prompt a call-to- action by giving customers benefits that expire after a certain date,

such as discounts, freebies, cashbacks and more.

Remember the Essentials

Don’t forget to include your business name, contact details (website URL, email and phone number)

or other ways to engage such as QR code. Making customers go the extra mile to reach you will likely

reduce their engagement.

Looking for some help with brochure making? BannerSHOP could help with brochure printing and

graphic design for all your marketing needs.

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Choosing the right font is a must-have that involves for marketing your business. It conveys your message and frames your graphic design artwork whether it’s a poster, business card, invitation, flyer or any other promotional items. We give you a simple guide on the fundamentals of fonts and font pairings,

Types In typography, a serif is a small line attached to the end of a stroke in a letter or symbol, kind of like a tail. A typeface with serifs is called a serif typeface. A typeface without serifs is called sans serif or sans-serif, from the French sans, meaning "without".

Serif: Fonts that are in the serif family are Times Roman, Courier, New Century Schoolbook, and Palatino. Sans Serif: Popular fonts that belong in the sans serif family are Helvetica, Avant Garde, Arial, and Geneva.

Varieties Title Fonts: Title fonts needs to be eye-catchy and attention grabbing. The bigger, the better. Trending title fonts are now Montserrat, Bebas Neue,

Sub Headings: Subheadings are mini allocated titles for sub sections of a piece of writing. Subheading fonts usually vary between different font pairings and would usually be presented as the larger and more bolder version of the body text.

Body Text: Title fonts needs to be eye-catchy and attention grabbing. Trending body fonts are Roboto, Avenir, Open Sans and Lato.

Sizing Sizing gives your fonts hierarchy. For headings, titles and subheadings, opt for bigger fonts to emphasise your message and to create a bold gesture.

Shapes Play around with your fonts. Use the Adobe Illustrator program to manipulate your font shapes.

Purpose Be sure your font choices are relevant and emphasises your message clearly. For example, if your business provides wedding services, you would choose more formal or serious fonts similar to “Times New Roman”.

Readability Be sure your fonts are easy to read. Consider the spacing and colour between your fonts. For body texts, avoid using scripted fonts as they can be very difficult to read.

Whether starting up a brand new business or needing help with redesign of your business identity and marketing, we can help! Please visit http://www.bannershop.com.au/custom_graphic_design.php