editor
Cover Image

Photo images are one of the most important elements in business – they are a key part of your

branding, a visual which tells your brand’s story and makes lasting impression on customers.

However, it is not always possible to hire professionals to produce and edit photos for your

marketing and branding purposes, due to limited budget and/or other circumstances. But not to

worry – you can do photo editing yourself, even if you’re a beginner! Here are a few tips to improve

your images:

Stick to natural look

While it’s tempting to crank up the contrast level, it is advisable to keep your images less dramatic

and more natural for branding purposes. One of the easiest way to do this is by clicking Auto Colour

/ Auto Levels, which will make adjust the colour and lighting in your pictures automatically.

Know what image you want to portray

Do you want this picture to look cheerful, dull, dynamic, or elegant? When you know what kind of

character you want to portray in the picture, you can edit the photo accordingly. For example,

Brightness / Contrast levels can determine if an image looks vibrant or muted. The Desaturate and

tone correction command (along with the grain effect) can turn your image into a nostalgic black-

and-white or sephia piece. Clarity command can be used to fix skin tones’ softness/roughness. There

are many more effects and options that you can explore to suit your purposes.

Crop it up Cropping can make an image look more polished and focused. By cropping out unwanted object(s)

along the edge of the pictures, people’s attention will naturally shift towards the main centrepiece

of the photo.

Cover the blemishes

The zits on the skin or the stains on an object could be distracting and make the picture look a bit

smudged. For this, use the Spot Removal tool and/or the Healing Brush tool to “cover up” the

blemishes. For a more natural look, Rik Fairlie of the New York Times suggests using 80 per cent

opacity rather than 100 per cent.

At BannerSHOP, we have graphic design services that can help you improve the quality of your images and your designs. Just head to http://www.bannershop.com.au/custom_graphic_design.php

editor
Cover Image

In business, having a great product/service is not enough – it is also important to reach your target

audience using marketing. One of the easiest way to reach potential customers in your local

community is by creating brochures. But how can you make sure your brochure is effective in

attracting customers? Here are a few tips on designing engaging brochures.

Research Your Customers

Before designing your brochures, it is important to understand who your customers are and what

they want. What are their lives like, and why would they need your product? With this

understanding, you can then design your brochures accordingly to suit your customers’ needs and

desires.

Put Attention-Grabbing Content on the Cover

To get your customers interested in reading further, put attractive images and/or texts on the cover

of your brochures. This could be special offers, intriguing quotes, or other benefits. Don’t settle with

just your business’s name or logo, or people will turn their attention right away.

Explain Your Business Simply

Give a clear definition of what your business is offering, and don’t put too many technical jargons.

For example, rather than using cliché sentences such as “Leadership Culture and Development”, try

“Training Your Team to Gain More Clients”. Keep the content simple with good, relevant images and

straightforward explanation as to why your product is better than the competitors. For example,

“This cake uses no additives, therefore it is fresher and healthier”.

Make Your Brochure a Keeper

Put some valuable information in the brochure, so your customers have an incentive to keep it. This

could be a market report, tips, fun facts related to your product, how-to guides and more. You can

also offer a discount for customers who bring the brochure while purchasing your product, or by

putting in an online discount code.

Invite Customers to Act Now

Include a call-to- action in the brochures to make sure your customers engage in your business as

soon as possible. When asking your customers to act, be specific. For example, if you want them to

buy your product, you can say “Get yours at our Leichhardt store”; or if you want them to join your

gym, tell them exactly how and where.

You can also prompt a call-to- action by giving customers benefits that expire after a certain date,

such as discounts, freebies, cashbacks and more.

Remember the Essentials

Don’t forget to include your business name, contact details (website URL, email and phone number)

or other ways to engage such as QR code. Making customers go the extra mile to reach you will likely

reduce their engagement.

Looking for some help with brochure making? BannerSHOP could help with brochure printing and

graphic design for all your marketing needs.

editor
Cover Image

Choosing the right font is a must-have that involves for marketing your business. It conveys your message and frames your graphic design artwork whether it’s a poster, business card, invitation, flyer or any other promotional items. We give you a simple guide on the fundamentals of fonts and font pairings,

Types In typography, a serif is a small line attached to the end of a stroke in a letter or symbol, kind of like a tail. A typeface with serifs is called a serif typeface. A typeface without serifs is called sans serif or sans-serif, from the French sans, meaning "without".

Serif: Fonts that are in the serif family are Times Roman, Courier, New Century Schoolbook, and Palatino. Sans Serif: Popular fonts that belong in the sans serif family are Helvetica, Avant Garde, Arial, and Geneva.

Varieties Title Fonts: Title fonts needs to be eye-catchy and attention grabbing. The bigger, the better. Trending title fonts are now Montserrat, Bebas Neue,

Sub Headings: Subheadings are mini allocated titles for sub sections of a piece of writing. Subheading fonts usually vary between different font pairings and would usually be presented as the larger and more bolder version of the body text.

Body Text: Title fonts needs to be eye-catchy and attention grabbing. Trending body fonts are Roboto, Avenir, Open Sans and Lato.

Sizing Sizing gives your fonts hierarchy. For headings, titles and subheadings, opt for bigger fonts to emphasise your message and to create a bold gesture.

Shapes Play around with your fonts. Use the Adobe Illustrator program to manipulate your font shapes.

Purpose Be sure your font choices are relevant and emphasises your message clearly. For example, if your business provides wedding services, you would choose more formal or serious fonts similar to “Times New Roman”.

Readability Be sure your fonts are easy to read. Consider the spacing and colour between your fonts. For body texts, avoid using scripted fonts as they can be very difficult to read.

Whether starting up a brand new business or needing help with redesign of your business identity and marketing, we can help! Please visit http://www.bannershop.com.au/custom_graphic_design.php

editor
Cover Image

Whether you’re printing off a brochure, a flyer/pamphlet or book, you should always think about the different types of paper stock you may be using. This includes considering the different types of paper textures, the weight and thickness, as well as coated or uncoated paper. At BannerSHOP, we’re happy to lend you a hand with choosing the right paper stock for your business needs.

Paper Types Bond For your stationery item needs such as letterheads, slips and envelopes, bond paper is great for those types of jobs. It can be used as regular copy paper that you would find in your office printer. However, they’re not ideal for promotional items.

Coated Paper Promotional items such as flyers, brochures, postcards and posters will always need a good quality finish. Coated paper usually contains clay and has a surface sealant. Coated papers often restrict ink from absorbing the surface of the paper, giving your images, gradients and colours the sheen it needs. There are a few types of coated paper to choose from:

  • Gloss: Gloss is the kind of paper you’d find in magazines. It is also cost-efficient with less bulk and opacity as regular matte paper.
  • Satin/Silk: Low in gloss, satin or silk paper has a smooth surface.
  • Matte: With little sheen, matte paper is non glossy and is more opaque with a greater bulk.

Uncoated Paper Business cards, letterheads and invitations are typically printed on uncoated paper. They contain a number of types varying in different textures.

What on earth is a GSM? If you’re new to outsourcing printing services, you’ll be asked what GSM you would like to print your job on. GSM is a measurement of the quality and weight of your paper. It’s also an acronym which stands for “Grams per Square Metre”. The higher the GSM number, the heavier the paper stock will be.

90 -100 GSM Often the cheapest and lightest option, 90-100GSM paper weights are usually ideal for brochures, flyers, envelopes, slips and letterheads.

115 - 170 GSM Perfect for your business posters, wall planners/calendars and text pages in your booklets and magazines.

200-250 GSM If you’re after booklets and magazine covers, the thickness of a 250GSM will give your printing jobs the level of professionalism it needs.

300-420 GSM Ideal for your business cards, flyers and promo cards.

For more information with your graphic design printing, we can assist you at BannerSHOP. To learn more, please visit http://www.bannershop.com.au/custom_graphic_design.php

editor
Cover Image

Preparing your business for the upcoming seasonal events ahead can be an exciting opportunity to connect with your audience, increase traffic and boost profits and revenue whether it’s Easter, Australia Day or Christmas. We have a few tips (and tricks) on how to plan your national holiday campaigns and apply them for your business through visual displays.

Tip #1: Make a statement Imagine you are creating a scene. The first step to creating your seasonal campaign is to identify the holiday and research your ideas accordingly. Think outside-of-the-box by brainstorming and using holiday keywords to build up your ideas and taking them to the next level. To avoid any generic ideas, you can combine your business services with the holiday of your choice for extra creativity. For example, if your store sells a certain product such as pyjamas, you can create a humorous cardboard cutout of Santa wearing Christmas pyjamas or a Santa mannequin as a prop and centralise your holiday decorations around that. It would draw attention to your store and therefore increase traffic for your business.

Tip #2: Consider the type of signage solutions and displays you want Banners and signages are the silent sales assistants that you’ll need for your store. They provide the quickest ways to inform your customers about your products, as well as giving them a glimpse on the offers and benefits of your store. They are great tools for any retail display and will go hand-in-hand with your seasonal campaign.

Tip #3: Choose the right colour schemes Colours make a world of difference when it comes to displays and the right colour schemes can either make or break your store presentation. Consider what certain colours remind you of that particular holiday and see if you can link your business brand colours together with that season. Try to aim for less than 3-4 colours in your palette with a primary colour as your main hero and a few complementary colours to balance it out so that your displays aren’t too overwhelming or contrasting.

Tip #4: Remember the importance of placement and positioning There is no point into creating a great holiday display if your customers are unable to find it. Have an idea of where your customers will see your displays and map out the direction you want them to follow by considering the placement and positioning of your props and decorations. If you have a storefront window, use mannequins, cardboard cutouts and props to create a scene. If your business is limited with space, consider displaying an interest piece at the front of your store to evoke curiosity and lure them inside with accompanying decorations.

Tip #5: Keep it fresh Recycling the same old displays every year can be a big no-no for your business. Bob Phibbs from Retail Doc advises that “when you go cheap, you stay another also-ran, bland and boring warehouse of goods in search of someone’s money. Make your decorated store fresh, make it fun and use more lights than you think you should.”

We love holidays at BannerSHOP and we cater to all upcoming seasonal events tailored for all businesses. You can find all your holiday signage needs at www.bannershop.com.au

(Image sourced from: http://www.steffl-vienna.at/)

editor
Cover Image

With the summer holidays just around the corner, there’s always a new heatwave of marketing opportunities. The most obvious forms of advertising are always the most effective and we have chosen our top three favourite outdoor marketing ideas that are not only summer-friendly, but will also be guarantee to reach your audience.

Billboards: To capture the attention of your potential customers (both pedestrian and in motorised traffic), billboards are the popular choice and with good reason. They can be used to deliver information about your products and services on a larger scale and it’s an ideal choice for when your customers are out and about or road tripping for the summer where they are most likely to see your advertisement.

Transit Ads: Daily commuters are the perfect target for advertising and in major metro areas, public transport ads are unavoidable and appear everywhere on buses and trains. By displaying your advertisements on subway billboards, on the interior and exterior of buses and bus stop posters, you’ll be able to capture the attention of your urban demographic as well as engaging with them with your message as they’re travelling.

Posters: For a cost-effective way to communicate to your audience, posters have their advantages. They are simple and can be visible in your customer’s outdoor environment whether it be in the prime area of shopping centres or displayed along the streets. You can also hang multiple posters to increase brand awareness as it will leave a longer lasting impression.

Bonus tips: always track your results to measure how effective your advertisements are through each different medium so you can always focus on your strongest marketing weapon. For all your outdoor marketing needs, we can help you out with our range of posters and outdoor displays.